MyClass: EdTech Platform
Building a platform that connects students with quality tutors, scaled to 17+ employees and 200+ students served.
The Problem
Students struggled to find quality, affordable tutoring. Traditional tutoring services were expensive, inflexible, and didn't match students with tutors suited to their learning styles.
- •High costs deterred many students from seeking help
- •No way to match student needs with tutor expertise
- •Scheduling conflicts made consistent learning difficult
- •Talented tutors had no platform to scale their impact
The Solution
MyClass is a two-sided marketplace connecting students with vetted tutors. We built custom technology to handle matching, scheduling, payments, and quality assurance—all while maintaining a personal touch.
1.Smart Matching System
Algorithm matches students with tutors based on subject expertise, teaching style, availability, and budget.
2.Flexible Scheduling
Integrated calendar system allows students and tutors to find mutually convenient times.
3.Quality Assurance
Rigorous tutor vetting process, student feedback system, and ongoing performance monitoring.
4.Custom TMS (2024)
Built a comprehensive Tutor Management System from scratch, improving operational efficiency by 60%.
Growth Journey
- →Founded MyClass with vision of accessible tutoring
- →Recruited first 5 tutors and acquired 50 students
- →Built MVP platform for matching and scheduling
- →Grew team to 17+ employees across tutoring and operations
- →Expanded subject offerings to 15+ different areas
- →Implemented automated payment and scheduling systems
- →Developed custom TMS (Tutor Management System) from scratch
- →Improved operational efficiency by 60%
- →Served 200+ total students across all subjects
Marketing & Innovation
In 2024-2025, we launched an innovative marketing campaign to reach more students. We created online ad campaigns and short-form video content featuring our TeamLeads (managers at MyClass), bringing a personal touch to digital marketing.
Online Ad Campaigns
"School Not Working? Let us Help" and "Unlock ATAR Success - Sometimes a little extra support takes you from 90 to 99"
TikTok / Short-Form Video Content
We created engaging short-form video content introducing our TeamLeads - the managers who coordinate and support our tutoring operations. This added a human element to our digital presence.
Tech Stack
Lessons Learned
Start Before You're Ready
I launched with an MVP and iterated based on real user feedback. Waiting for perfection would have meant never launching.
People Make or Break a Company
Hiring the right tutors and team members was more important than any feature we built. Culture and quality matter.
Build What You Need, When You Need It
We didn't build the TMS until Year 3. Early on, simple tools worked fine. Scale your technology with your business.
Customer Success is Everything
Happy students told their friends. Our best marketing was delivering exceptional tutoring experiences.
Related Blog Posts
Interested in EdTech or Entrepreneurship?
I'd love to share more about the journey and lessons learned. Feel free to reach out!
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